Alan Short

Business Coach

Alan is the lead coach and founder of Global Business Coaching, a coaching business with the purpose of eliminating entrepreneurial slavery.

Many business owners are a slave to their customers and team, working 50, 60, 70+ hours a week – Alan’s passion is to change the future for business owners, from working longer and harder to working on the right things – making more money and working less. For trade and field service businesses the i4T Global suit of software is one vital piece of the puzzle. Alan has been a business coach for 8 years helping more than 60 business owners ranging from sole traders to teams of 40 in multiple different trades.

He isn’t just a coach who teaches theories he has learnt, he actually owns a field service business, a fire protection maintenance business servicing over 2,700 sites in South Australia. The business is the leader in their niche – there are multiple awards confirming this.

Over the last 15 years Alan has built that business so that he can manage it in less than a couple of hours each day. This has allowed him to give back to other field service business owners through coaching, sharing content and writing books.

He is an author of 5 books covering a diverse range of subjects from time management, delegation, managing contractors and emergency planning.

Software is a vital step, but not the only step for business owners to achieve freedom from entrepreneurial slavery -as a coach Alan’s role is to show owners those other steps.

Simplified Field Service Management Experience

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