Are you new to the property management business or as a professional property manager? Whether you are new or have been in the industry for a while, you might come to a point where you need new leads to grow your business.
So, what are the most effective ways to promote your business while increasing sales?
In this context, property management marketing ideas and strategies play a significant role in capturing the attention of potential clients.
Why Is Marketing Important For Property Management Companies And Managers?
What Are The Best Ways To Promote Your Property Management Business?
#1: Build a Professional Property Management Website
#2: Leverage Industry-Specific SEO
As mentioned earlier, today’s consumers are bombarded with marketing materials from the moment they wake up until they fall asleep. They don’t have to look far for solutions to their needs.
Property Management SEO (Search Engine Optimization) is the process of improving your website’s search rankings to increase brand awareness. Considering that 97% of consumers go online to find local services, 93% of online experiences start with search engines, and 47% of customers click on one of the first three listings. Therefore it’s smart to invest heavily in SEO in order to promote your business.
Let’s take a comprehensive look at some of the important SEO ranking factors you need to consider to improve the online visibility of your website:
- Converting your website from HTTP to HTTPS will help to secure it. This increases the likelihood of appearing on the first results page because Google prioritizes secure websites over unsafe connections in order to protect consumers from visiting harmful websites.
- Having an up-to-date mobile-friendly property management website is important to increase brand awareness and help turn visitors into leads while making a strong first impression on rental property owners. According to Statista, more than half of the world’s website traffic is driven by smartphones.
Approximately, people spend 5-6 hours per day on their smartphones.
Therefore, having a responsive yet mobile-friendly website is the best way to rank high on Google search engines. Also, having a clickable email address and phone number on your website makes it easy for potential customers to contact you.
- Make sure that all web pages are optimized for meta-titles and meta-descriptions, following the principle of good keyword density per page (typically 1-3%).
- Optimize page load time and online user experience. In Google’s opinion, user metrics are extremely important. This implies that you must consider a number of factors, including:
#3: Utilize Content Marketing
Content is a great way to demonstrate your experience and expertise. Therefore, property management companies need to invest in content marketing. Create up-to-date, target audience-related content.
Since you are catering to property owners and landlords, you can publish content that addresses their needs and concerns. For example, you could create a guide on how to find quality vendors or tips on how to improve rent collection. Potential clients will be more likely to use your services if they consider you as an authority in the field. In addition to blog posts, you could also create different types of content such as video tutorials, infographics, checklists, whitepapers, and eBooks. Focus on the types of content that your viewers are most likely to consume.
To find out what questions property owners are asking, you can use the tool: Answer the Public. Here you will come across related keywords that allow your content to attract visitors to your website.
#4: Implement IoT For Business Growth
Examples of objects within the scope of the IoT include security systems, electronic devices, residential and commercial lighting fixtures and so on. According to the latest report from Statista, there are 20 billion IoT connected devices around the world.
Property management is all about ensuring that the properties are well-maintained in order to increase their market value. In this business, IoT technology could help you reduce cost and time to market and increase ROI. Apart from that, here are some of the other advantages of IoT:
- Increases organizational productivity
- Expands business opportunities
- Improves work safety and security
- Effective utilization of assets
- Provides new customer insights
- Improves customer experience and retention
- Builds a good online reputation
#5: Create A Google My Business (GMB) Page
Setting up a GMB profile is simple – just include complete information about your property management company. You could also improve your listing by optimizing keywords such as rich media and answering frequently asked questions (such as operating hours and driving directions).
#6: Develop Google Ads to Increase Conversion Rates
It is one of the most efficient and effective techniques to drive huge traffic on the verge of conversion. Simply put, Google Ads help marketers to reach their customers instantly. For example, if someone searches for a specific term, such as “property manager,” Google will return a list of search results. However, if you look closely, you will notice that the top and the bottom results are generally ads, and they are Good Paid Ads.
Apart from that you could also try Google Ads Remarketing. Remarketing is part of a campaign which allows you to drive potential customers back to your website by clicking on your ads that appear on Google Display Network browser websites. Ads will reappear to customers who have previously shown interest in your property management services, encouraging them to make a purchase. This is known as Google Ads Remarketing.
#7: Consider Using A Chat Service
In today’s digital world, there are many challenges faced by new and established entrepreneurs as they seek to launch, expand and make their websites more profitable. There are various tools available to assist entrepreneurs overcome these challenges. Among these tools, “Live Chat Support” for the website is one of the best tools. It helps to attract more customers and build a good rapport with them.
It’s important to have a chat service, as not everyone has an easy job or a flexible schedule for them to receive the phone or make calls. Working in the real estate industry means that both you and your clients are working outside of the standard 9-5 business hours. For this reason, it is recommended to incorporate chat services into your property management business marketing strategy.
#8: Run Email Marketing Campaigns
Email marketing includes emails that try to convince a recipient who has agreed to receive emails from you. Here you need to share emails related to your website article, current offers, or blogs. Email your target audience once every month and reach out to them when a new property listing is available. It keeps them engaged with your business. Use email marketing campaigns to add lots of value constantly over time and see the outcomes increase rapidly in your property management business.
#9: Promote Through Facebook Ads & Groups
In order to get clicks on Facebook Ads, you need to offer incentives. When people see your Facebook Ad, they usually have second thoughts, so make sure you have a perfect and attention-grabbing Facebook Ad. The most significant advantage of running property management marketing ads on Facebook is that it has more than 2 million monthly users. This social media platform is too big to ignore.
Next, you could search for Property Investor groups specific to your city. Become an active member and respond to questions whenever you can. Make sure your company’s name is clearly displayed on your Facebook personal profile. People will eventually click through to your personal profile from the Facebook group and see that you run a property management company.
#10: Make Use Of Instagram Stories
Also, ask questions, use GIFs, and make your content as simple and engaging as possible. The more people get in touch with you, the more they will remember you. This gives you a more organic reach. You can also run contests and giveaways within your Instagram story.
#11: Be Active On Pinterest
You may be wondering why you should focus on Pinterest when other social media platforms have more viewers.
The first and most important thing to need to know is that the users on Pinterest are buyers. Pinterest has found that 93% of its users have shopped online in the last six months. They also found that Pinterest users are 10% more likely to shop online than users of other social networks.
Last but not least, according to a report released by a respondent, 95% of women are the key decision-makers when purchasing or renting a home. Now, guess what the demographics on Pinterest are. According to Statista’s 2019 trends, 79.5% of Pinterest users are female while 20.5% are male users.
Being active on Pinterest as a property management business, will put you in front of the right audience. Hopefully, from these demographics you will understand why it is so important for property managers.
#12: Reach Out To Social Media Influencers
Your job is to search for the right influencers on the right platforms that you could collaborate with. In case you have a small budget, this is one of the great marketing strategies for your business. Through this, you can get hundreds of thousands of potential users without having to wait years and years to build up a big profile.
#13: Reviews Make People Trust Your Business
In this digital era, small business owners need to understand that having a solid online reputation is not just a luxury, it is a necessity. According to a recent report by Search Engine Land, 87% of potential clients skip businesses with low ratings and 90% of clients read online reviews of local businesses to determine whether these businesses are good or not.
If your business has reviews, you don’t need to worry, Google will take proper care of your website rankings. Apart from this, when you have positive reviews, it makes your potential customers reassured that you’re reliable and trustworthy. This also allows showing your clients that you offer quality services. Knowing how to keep your existing customers satisfied will improve your bottom line.
#14: 3D Property Tours
It will also allow the customers to comment on any aspect of the property. For instance, a customer can ask a question related to the material used to build the countertop, floors, and many more. Being a property manager or an agent, you can provide feedback in real-time from the comfort of your office.
#15: Affiliate with Local Businesses to Increase Your Business Reach
Till now you must have got an idea that property management marketing strategy involves creating campaigns, testing, and optimizing the website. All these help you maintain a strong ROI. The best way to scale your marketing efforts is with affiliate marketing.
Implementing affiliate marketing allows you to work with other local businesses that help you market your property management services. As a result, the traffic to your website. Here, you have to pay the businesses, called affiliates, a commission on each conversion. From tracking your progress, improving promotions to a performance-based payment structure, all you get under one roof. Overall, if you want to expand your business reach while increasing revenue, then affiliate marketing is the best idea.
The competition in the property management businesses is very high. That’s the reason many property managers and agents have already differentiated themselves by implementing creative ideas to promote and sell their properties faster and stay ahead of the competition.
Make sure you use the property management marketing ideas and strategies given above to make the most of your efforts. Even if you only apply a few of these marketing tactics at the initial stages, you will definitely see an upswing in your property management business.
If you have any questions, check out i4T Global and see how we could help you to reach great heights in your Property Management Business.