Australia Setting the Tone for Digital Transformation & Embracing Fourth Industrial Revolution Opportunities

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Australia Setting the Tone for Digital Transformation - i4T Global
Many years ago when I started my professional career, “Digital” used to be just another word in the English Dictionary. Yes, that’s right! I’m referring to the Early 80s. Although we started to computerize processes 30 years ago, it was in 2013 that the Business World started to define the meaning of Digital Transformation. Till then, it was simply viewed as a response to changing times that influenced business practices and networks.

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Of course back then, the Internet digitally connected businesses to their customers via websites. As the digital aspirations expanded rapidly, many organizations were required to manage new Social and Web Platforms. 

As a Digital Transformation Specialist and Founder & CEO of i4T Global, I would say companies started to rely on Digital Platforms and different Digital Approaches, hoping to make better use of data, develop more transparency, and remain competitive in the marketplace. 

Understandably,  instead of using the conventional business model through layered systems, companies began to implement digital methods and practices in more actionable steps, which then affected bigger (and better) transformation throughout the company.

Digitalization enables us to have more choices than we’ve ever had before, but it also requires us to think out of the box and embrace innovation

Hereby, I thought of sharing my take on how we can move forward with Digital Transformation during this unpredictable tough time that all of us are going through right now! The COVID-19 Pandemic has not only triggered us physically but also emotionally making a significant impact on our mental health. 

As a Serial Entrepreneur & Angel Investor, I’m delighted to share some inspiring Digital Transformation lessons that can be applied to any labor-intensive SMEs that intends to reimagine its vision through a digital lens, specifically in Australia’s Economic Sector where I’m part of. I hope you’re curious to learn more about it as I am.

Riding the Digital Transformation Wave

First of all, I would like to highlight what Hon Jane Hume, the Parliament Minister of Australia for Financial Services and the Digital Economy said during the discussion of Australia’s Digital Economy Strategy.

“Digital Transformation is key to securing our economic future and recovery from COVID-19. Our Digital Economy Strategy targets investments that will underpin improvements in jobs, productivity and makes Australia’s economy more resilient” she said. 

The purpose of me outlining this here is for us to picture what future Australia holds for us and what more could we expect. The pace and magnitude of change or transformation may vary significantly from industry to industry in each sector. However, we can clearly see fundamental changes underway. 

These changes affect how companies engage with their customers, develop and deliver products and services, and how they plan for and shape their Business Models and Workforce. We see a window of opportunity for Australian Consumers, Businesses, and Governments to profit from the wave of change being driven by the “Fourth Industrial Revolution”

In this article, I have defined the term “DIGITAL” broadly as a set of technologies that provides immense opportunities in innovating business models, product offerings, and markets; growing existing revenue streams, and enhancing the customer experience through improved customer interactions and service; and streamlining internal processes and operations. 

According to this broad definition, Digital is more than just IT Infrastructure, nor is it limited to online presence, but rather an integrated set of opportunities leveraging technologies ranging from Automation, the Internet of Things, and Advanced Analytics, to Agile Methodologies and Customer-Centric Product and User Experience Design

Therefore it is more appropriate to say that, Digitally Enabled Innovations are creating opportunities and disrupting Business Models across all sectors of our economy. In other words,

Emerging Technologies and New Working Patterns are Transforming the Nature of Work and, in the Long Term, Reshaping the Australian & Global Economies

In this article, I have outlined the digital opportunities and threats across seven major sectors of the Australian Economy driven by Industry 4.0.

Industry 4.0 and How Does it Work?

The Fourth Industrial Revolution, 4IR, or Industry 4.0, conceptualizes rapid change to Technology, Industries, and Societal Patterns and Processes in the 21st Century due to increasing Interconnectivity and Smart Automation. – Wikipedia

Industry 4.0 is built on nine technology pillars which are;

Industry 4.0 - technology Pillars - i4T Global
  1. Big Data and AI analytics
  2. Horizontal and Vertical Integration
  3. Cloud Computing
  4. Augmented Reality (AR)
  5. Internet of Things (IoT)
  6. Additive Manufacturing/3D Printing
  7. Autonomous Robots
  8. Cybersecurity
  9. Stimulation/Digital Twins

These Innovations Connect the Physical and Digital Worlds, Enabling Smart and Self-Driving Systems. Some of these Advanced Technologies are already used by Businesses and Supply Chains, but the full potential of Industry 4.0 comes to life when they’re used together. 

Also refer :  “New Year – New Approach” In Relation To Digital Transformation and PropTech

Australia’s Digital Economy Vision

To be a Leading Digital Economy & Society by 2030

  • Australian Community : By 2030, all Australians will have access to digital skills and technology to ensure inclusivity.

  • Australian Business : By 2030, all businesses will be digital businesses. Businesses, including SMEs and the not-for-profit sector, have the confidence and capacity to invest and participate in the digital economy.

  • Australian Government : By 2030, Government service delivery will be frictionless and integrated with technology making life easier. The Australian Government will lead in the efficient, trusted, and secure delivery of services to Australians online.
Australia's Digital Economy Vision - i4T Global

My key findings at an economy-wide level include:

  • Over the last five years, Australia’s Digital Growth has more than doubled; however, particularly Asset-Intensive Australian Sectors continue to have a lower level of Digitization than their counterparts in the United States.

  • Waves of Digital Innovation are accelerating and reaching scale faster than ever before, resulting in inevitable disruption while also creating new opportunities for those who can move quickly to take advantage of the opportunities on the disruption.

  • Based on currently available Technology, Digital can represent the Next Frontier of Productivity and Economic Uplift for Australia, with the potential to contribute between A$140 billion and A$250 billion to Australia’s GDP by 2025.

The Success Formula for Australian Companies to Digitally Transform

Digital Transformation was on corporate Australia’s Agenda even before COVID-19 Pandemic, to improve customer experiences and drive productivity and innovation. But the Economy has made digital performance an absolute imperative. 

Now let’s move on to the next section right away. As previously said, I have discovered the Opportunities (and Threats) from Digital in depth across seven key sectors of the Australian Economy: the Public Sector, Healthcare, Retail, the Arts and Culture, Banking and Insurance, Mining, Utilities, and Property Management. In each section, I have identified not only the Digital Levers that have the greatest potential but also the actions required by players to unlock that potential.

Public Sector

The Australian Government has a lot of powerful Digital Initiatives and Foundations in place. Utilizing Digital Tools to support the Government’s Citizen-Facing Activities & Back-Office Support has the potential to generate annual efficiency gains of 4% to 15%, primarily through Digitization of Citizen Interactions and Internal Processes, with additional potential upside from Increased Revenues and Policy Making informed by Advanced Analytics

Capturing the opportunity will necessarily require continued investment in National Digital Literacy, as well as the Recruitment of New Skill, Sets into Public Sector Roles.


By Automating and Simplifying Processes, Improving Connectivity, and Implementing Better Reporting and Advanced Analytics, Australia’s Annual Healthcare Expenditure could be reduced by 8% to 12%. Even more importantly, there is a chance to significantly improve quality Service. Capturing these opportunities will require significant collaboration between Individual Providers and the Government.

Retail Sector

Despite significant progress in recent years, Australia’s Retail Sector lags behind International Peers in terms of Digital Maturity, particularly in terms of reaching and influencing consumers through Digital Channels. From sourcing, distribution, logistics, and in-store operations to customer-facing areas such as marketing, omnichannel consumer experience, and ongoing consumer engagement, Digital has the potential to transform the retail value chain at every stage. 

The total potential EBIT (Earnings before Interest and Taxes) improvement opportunity ranges between AU $15 billion and AU $30 billion, with first movers having the additional opportunity to significantly increase revenues through increased Market Share.

Banking and Insurance Sector

Banking & Insurance Sector - i4T Global

While the Banking and Insurance Sectors have been at the Forefront of Digitization, there is still room to expand Digital Service and Sales, use Advanced Analytics, particularly in Risk Management, and Reinvent Traditional Products using New Technologies like Telematics.

The potential EBIT (Earnings before Interest and Taxes) improvement opportunity in Retail Banking is between AU $7 billion and AU $11 billion. The opportunity in personal lines Insurance ranges between AU $440 and AU $880 million in operations costs and up to AU $1.1 billion in claims costs (part of which is expected to be passed on in the form of reduced premiums).

Metals & Mining

The value of Digital to the Mining Sector is between AU $40 billion and AU $80 billion in EBIT (Earnings before Interest and Taxes) improvement by better-applying Sensor Technology, Advanced Analytics, and Process Automation. To capitalize on this opportunity, end-to-end Integration for Real-Time Performance Monitoring, Optimization, and Control are required.

Energy and Utilities Sector

Digitally Enabled Innovations can be applied throughout the Utility Value Chain, including Generation, Transmission and Distribution, Energy Trading, and Energy Retailing. The opportunity is worth up to AU $1.3 billion in EBIT (Earnings before Interest and Taxes) improvement, which can be realized by optimizing Supply and Demand Management, CMMS, Workforce Management, Automating Processes, Digitizing Customer Journeys, and Collecting and Mining Data unlocked by new technologies like Smart Meters.

Arts and Culture

Digital Solutions can help Arts Organizations in reaching new or remote consumers, customizing marketing and consumer experiences, introducing new products, and improving operations. The traditional (physical) channels through which cultural offerings are typically delivered will be radically disrupted, but the upside will be a massive increase in reach and awareness, as early adopters in Australia and elsewhere are already seeing.

Property Management Sector

We all know that Real Estate is the Largest Asset Class in the World, trumping the value of all Stocks and Bonds combined. Australians are also known for their obsession with Homeownership, with more than 2 million owning an Investment Property. Property Managers are used by 80% of these Property Owners. 

Despite this, the Industry NPS (Net Promoter Score), a metric used to Measure Customer Satisfaction, is as low as -38. So, despite a Massive Market, Customer Satisfaction is incredibly low. This phenomenon is largely due to resistance to change. 

I have witnessed Technology disrupting and reshaping the entire Property Management Industry over the last two decades. Back then, paperwork is done by hand. Property Managers were overloaded, with some even managing up to 100 Properties. Property Owners faced a lack of transparency, with percentage-based fees implying that different owners are charged different prices for the same service.

i4T Global removes all the common pain points Property Occupants and Property Managers face, which can only be done with people who care, and Technology that Streamlines Processes

As a 360 Degree Platform, i4T Global caters to a Start-to-Finish Lifecycle, Tracking Work Orders from Availability, Review, and Lead Generation to Quoting, Invoicing, Payment, and Seamless Integration with Third-Party Platforms.

Also refer : Recap of Field Service Management Market in 2021 and the Trends That Will Shape the FSM Sector in 2022

Wrapping Up

Capturing the full potential of Digital Transformation and Advanced Analytics will necessitate organizations embarking on a journey of reinvention, beginning with the skills they hire and develop and continuing with the ways they think and work, as well as the investments they make.

Today, Australia has pockets of Outstanding Digital Performance, Ranging from World-Class Mobile Banking Engagement to World-Class Mining Automation Deployment

To translate these pockets of best practice into Digital Maturity across entire industries, both the Public and Private Sectors of Australia must have a clear vision and commitment. Not only Australian Businesses but Australian Individuals too need to embrace the new paradigm of rapid change in order to secure their place in the evolving Digital World.


(A) We’re so excited to share with you, i4T Global is one of the major sponsors of the 13th Annual Field Service Management (FSM) 2022 Conference, that’s happening on 09 – 10 March, and we will be in person at Dockside Darling Harbour in Sydney, Australia!

At this Year’s Event, we will equip you with the Strategies & Best Practices you need to Deliver an Effective Field Service Culture to Increase Efficiency & ROI of the Field Service Workforce While Improving Your Business Processes Through Real-Time Data-Driven Solutions.

(B) To stay updated with Latest Trends, Marketing Strategies, and Business Tips, follow i4T Global on Facebook, LinkedIn, and Twitter.

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